PANDORA Makes the Holiday Season Magical with Launch of Disney Jewelry Collection

Magic is in-store this holiday season, as PANDORA Jewelry unveils its Disney collection of original jewelry pieces. Created in collaboration with Disney Consumer Products, the beautifully designed assortment inspired by some of Disney’s most beloved characters will be available at PANDORA concept stores, as well as select Walt Disney Parks and Resorts merchandise locations.

The new collection includes sterling silver and 14K gold charms that combine the quality and craftsmanship of PANDORA with the whimsy of Disney designs. Many of the new pieces are inspired by the iconic images of Mickey Mouse and Minnie Mouse, including sterling silver character dangles, which can be added to a PANDORA bracelet or worn on a necklace for a touch of timeless Disney style. Hand-blown Murano glass charms featuring playful Mickey Mouse details and Minnie Mouse’s signature style, add pops of color and pattern to necklaces, bracelets and bangles.

PANDORA introduces several new pavé charms as part of the collection, including Mickey and Minnie dangles, sterling silver character clips and an openwork charm featuring Mickey Mouse’s instantly recognizable silhouette.

“PANDORA’s new Disney collection will excite consumers and give them a new way to inspire others,” said Beth Moeri, chief merchandising officer, PANDORA, Americas. “The new pieces, inspired by classic Disney characters, celebrate those whimsical moments that can make the everyday feel magical.”

“Disney Consumer Products works with best-in-class licensees to develop high quality products and the collaboration with PANDORA is a shining example,” said Josh Silverman, executive vice president of global licensing for Disney Consumer Products. “PANDORA’s beautiful jewelry collection featuring Mickey and Minnie is a great way for consumers to be stylish and on trend while celebrating the characters they know and love.”

The new collection also includes charms that commemorate aspirational elements of the PANDORA and Disney brands, including two-tone “Believe” and “Dream” openwork designs and a sterling silver “Be Magical” heart.

The initial launch of the co-branded collection will include 25 pieces, which will be sold at PANDORA concept stores throughout the U.S., as well as Canada, Mexico, Puerto Rico, Central America and the Caribbean. Pieces from the new collection start at $40.

To discover the new Disney collection from PANDORA, visit PANDORA.net.

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